Headlines, headlines, headlines!

headlinesAlways use a headline at the top of your sales letter.

Never use a company logo or your name and address at the top of a sales letter.

It is a “me” message and decreases response.

Use a logo at the bottom of your letter, or on the last page.

The exception: If you’re writing to an audience that would be positively influenced by your name or credentials.

Spend up to 80% of your time on a sales campaign writing the headline, or if you’re doing an e-mail campaign, the subject line.

Reason? Potential clients won’t bother to read your letter or e-mail unless your headline/subject line is AMAZING.

What do you think

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