What Successful People Do With The First Hour Of Their Work Day

HOW MUCH DOES THE FIRST HOUR OF EVERY DAY MATTER? AS IT TURNS OUT, A LOT. IT CAN BE THE HOUR YOU SEE EVERYTHING CLEARLY, GET ONE REAL THING DONE, AND FOCUS ON THE HUMAN SIDE OF WORK RATHER THAN YOUR TASK LIST. Remember when you used to have a period at the beginning of […]

Client relationships are the only truly valuable asset in your business

Business Handshake

What’s the most important asset in your business? A lot of IT consultants might say their building, or their servers, or their tools and equipment. Some might even say their team, or their knowledge. I would argue it is none of those things. Buildings, servers, tools and equipment can all be damaged, lost or destroyed. […]

Some ideas about envelopes

If you're mailing to a warmed list, or your clients, use teaser copy on the envelope.

I have two schools of thought about envelopes. If you’re mailing to a cold list, such as a purchased list, more times than not I’d suggest a plain white envelope, plain courier font, a real stamp, and no company name on the outside. This is called the sneak up approach. The idea here is that […]

The power of 7

seven

I don’t know why, but every copywriting book, course or discussion I’ve read says to end your pricing in a seven. For example, your Platinum Managed Services offering for servers is $397, not $399. For smaller items, they may cost $49.97, not $49.99. For some reason, seven attracts the most sales.

Headlines, headlines, headlines!

headlines

Always use a headline at the top of your sales letter. Never use a company logo or your name and address at the top of a sales letter. It is a “me” message and decreases response. Use a logo at the bottom of your letter, or on the last page. The exception: If you’re writing […]

Tips for using pictures in your marketing

Daisy is the Tech Experts staff member in charge of cookies.

Use a caption under every photo you use in your advertising. They eye is drawn to a picture, and the area under a picture is one of the most read pieces of copy on the page. I like to make the caption interesting. Instead of “Thomas Fox, President, Tech Experts” I might use “Tom Fox, […]